By Sandra Radtke

ISBN-10: 3638655598

ISBN-13: 9783638655590

Seminar paper from the yr 2003 within the topic American experiences - tradition and utilized Geography, grade: 1,2, Dresden Technical college, path: American tradition of intake, five entries within the bibliography, language: English, summary: during this paper for the seminar "The American tradition of Consumption", i need to accommodate the advanced subject of African American hair. In 1992, African americans got 34% of all bought hair care items within the usa. They spent 3 times as a lot funds in this than the other purchaser crew. the vast majority of the bought items have been hair relaxers (Rooks, p.117).
These are just figures, yet they show how very important hair is to African americans. i would like to give an explanation for the roots of this value within the first bankruptcy and exhibit how the best way hair used to be rated replaced throughout the instances of slavery. Then, i would like to check ads for black hair therapy items via white- and black-owned organisations to determine whether or not they vary of their suggestions and the way robust their impact at the shoppers was once and nonetheless is. The 3rd bankruptcy will take care of hair dressing as a profession selection. In end, i need to aim to supply solutions for the query why African americans may well consider the urge to alter their hair’s texture at all.

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African American Hair and its role in Advertising, Black Women's Careers, and Consumption Behavior by Sandra Radtke


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